Marketo Engage Professional Practice Test 2026 - Free Practice Questions and Study Guide

The Email Link Performance report primarily provides statistics on individual email links. This report is essential for understanding how recipients are interacting with the links included in your email campaigns. It can show metrics such as click-through rates, total clicks per link, and possibly conversion actions that stem from those clicks. This data allows marketers to analyze which links are performing well and which ones may need adjustments, providing insights to optimize future email campaigns.

The other options focus on different types of data that do not pertain specifically to the performance of email links. Groupings of people based on attributes typically involve demographic or behavioral data analysis rather than link engagement. Landing page metrics are concerned with performance post-click, focusing on how well the landing page converts traffic. Summaries of overall program success cover the performance of the entire marketing program instead of offering a granular look at individual link performance in emails.